When I got into the hotel business in Samoa about 12 years ago, it was common to go to the capital Apia for at least 2 or 3 nights to collect information about the country and make further travel plans around the islands.
If you were one of these early traveller to Samoa you probably would find me at the airport asking you if you need an accommodation. Back then many people travelled without knowing where to go when they arrived and as many of us knew about that, we were there to offer what we got.
Today things looks much different and the reason is the Internet. Almost everyone make their travel plans outside of Samoa and will be able to go from website to website and check out what it looks like before they arrive. The new trend is to go straight to the beach and not to the capital Apia as before. Most beach Resorts have their own pick up service and someone will be waiting with a sign with your name on.
People do still go to Apia but sometimes just for the day for shopping and then back to the resort again. Although Samoa has great beaches we also have lots of interesting things around the town aria. If you would like to explore the food or flea Market plus the excellent night life you should plan for a few nights in Apia. If you like to play Golf we do have two 18 holes golf courses close to town or why not visit the former home of the famous writer Robert Louis Stevenson. As there are many good hotels in the town area but not enough long staying tourists, you will be able to get a good deal on the accommodation as well.
Whatever you are after you should know that we only have three rules to follow:
- Slow down and enjoy the small things in life.
- If you really feel like doing anything, then do it.
- Return to rule number one.
Have a look at our hotels available on: http://www.samoa-experience.com
During the years many new Hotels and Beach Fales (huts) have been coming and going. Huts have been built on the beach and when the work is finished the owner will sit back and wait for the tourists. After a few weeks without a guest they take the bus to Apia to make a complaint to the Tourist Authority, why nobody is coming their way. 
Have we been blessed or are we heading for big trouble when the Government of Samoa has decided to switch over from driving on the right side to the left side of the road? This change will take place in the beginning of September this year and we can just hope it will be a smooth one.