Goals worth nothing
First I like to wish you a very HAPPY NEW YEAR with the hope that you have spent some valuable time with your family and loved ones. As usual you are supposed to set goals for the new year, which most of the time only are nice wishes. Goals and wishes are worth nothing without action, so let’s have some action during 2010. I believe that this is the time to start new and be totally open for different ideas rather then going in the footpath of the comfortable past years. We need to start thinking outside the box.
The numbers below shows clearly that we are on the right way. The traps are many and only with careful planning, a common vision and quality we will be able to succeed.
Minister of tourism
What the Tourism Minister Plan
Samoa broke the ST300 million barrier in tourism earnings in the year to the end of June. The first time we earned ST310 million, which is about 30% of our GDP—the largest single contributor after remittances.
Up until now, tourism has been booming in Samoa with Australian holiday makers tripling in number over the last six years. Over 15,000 Australians made a holiday in Samoa in 2008.
Internationally, Samoa received over 120,000 tourists during the same year of 2008.
Taking into account Samoa’s natural beauty, the friendly locals, and the growing accommodation industry, it is no surprise that the vast majority of travelers visit for leisure purposes.
The Tourism Ministry’s goal is to get 135,000 tourists, which is an increase on the last year of about 16 percent.
Tourism is a key industry for the Samoan economy. It’s the biggest revenue earner, worth $300 million a year. It also brings in the most foreign exchange, providing and creating employment opportunities for our people.
Project planner
New Projects?
In light of the tsunami disaster, questions are now being asked about whether the massive tourism development project that was planned for Sasina and other villages in Savaii will still go ahead.
What about the proposed Warwick hotel at Vavau? How will the tsunami affect the progress of that project?
According to an official report Samoa still have about 85% of the accommodation businesses in operation and the only thing stopping the earnings for the tourism sector is the hesitation of the visitors to come back. The report tells the following:
1. We still have five out of seven deluxe hotels available – 326 rooms and 854 beds.
2. We still have five out of seven superior resorts available – 135 rooms and 314 beds
3. We still have 22 out of 24 standard hotels available – 315 rooms and 759 beds
4. We still have 27 out of 29 budget hotels available – 406 rooms and 864 beds
5. We still have nine out of 14 beach fales available (overnight stays) or 144 rooms and 348 beds.
6. We still have eight out of 17 beach fales available (day stays) or 51 rooms.”
Fly Easy to Samoa
Air Pacific has just launched a new flight given Samoa a direct service to Honolulu which has proven very lucrative.
We’ve now got 14 flights a week from New Zealand, 3 flights a week nonstop from Sydney and one from Brisbane. Still Air New Zealand is flying the popular route Los Angeles – New Zealand with a stop in Apia.
A Must for the Future
Tourism is growing greener and more and more travelers demand a green and responsible development for the future. People are not only prepared to pay more for an environmentally aware hotel, they are also not prepared to contribute to any irresponsible activity unfavorable to the nature what so ever.
Although the tsunami was a terrible disaster, it gives us the possibility to rethink and review the future plans of our tourism activities.
Looking Back on 2009
Full of sadness, there is no doubt the events of September, especially the tsunami which killed 143 people, tops the list.
September was an action-packed month. There was the controversial road switch, the $20million boat stuck on the reef in Apia and the Hotel Kitano fire.
Many people were and are still struggling to make ends meet.
The swine flu was scary. At least 138 Samoans were diagnosed with three people killed.
Happenings in April
Guinness World Record Travelers visit
Traveling Swiss couple, Emil and Liliana Schmid are Guinnes Book record holders, and they visited Samoa to extend their record to 163 countries visited.
But that is only part of an amazing story that started 24 and a half years ago for the couple and still continues.
What sets the couple apart and what has won them special recognition by the Guinness Book of record is where they always take their trusty Toyota land cruiser car where ever they go.
The Schmids and their 1982 FJ60 Toyota Land Cruiser have traveled 642 thousand kilometers – the most by any other couple. They have traveled around in Europe, North America, South America, Africa, Asia and now the Oceania.
Happenings in May
Swine flu
May was the swine flu month. All visitors to Samoa were tested at the airport as Samoa braced itself for the swine flu virus. There were men and women walking around Samoa with masks, an usual sight.
In the end, the disease killed three people. Over hundred Samoans were tested swine flu positive.
Happenings in June
Fagali’i airport returns
Four years after it was closed, Fagali’i Airport was back in business with international flights from Pago Pago served only by Polynesian Airlines. The airport was closed for safety reasons.
Happenings in September
Road switch
Samoa changed over to drive on the left side of the road after a long and criticized process.
Boat stranded worth $20m
The container ship, Forum Samoa II, stuck on the reef in Apia
Kitano fire
Apia landmark up in smoke
An electrical fault is one possible cause of the fire which destroyed iconic fale of the former Kitano Tusitala Hotel, now known as Tanoa Tusitala.
Bought by Tanoa Hotels Group July this year, the three fale were reduced to ashes within an hour by raging flames. All had just been renovated by the new owners.
Tsunami hits
Government officials and emergency agencies worked endless days and nights to deliver tents and water to stricken Aleipata, Siumu and Falealili residents hit hardest by the tsunami on September 29.
Happenings in December
Savaii – top of the list
Savaii is doing well and many hotels have a better occupancy than previous year despite of the many cancellations because of the tsunami.
Help us keeping the VISION of a great new Samoa…
Mats Loefkvist www.samoa-experience.com
Samoans not worthy!
When I got into the hotel business in Samoa about 12 years ago, it was common to go to the capital Apia for at least 2 or 3 nights to collect information about the country and make further travel plans around the islands. 
Have we been blessed or are we heading for big trouble when the Government of Samoa has decided to switch over from driving on the right side to the left side of the road? This change will take place in the beginning of September this year and we can just hope it will be a smooth one.
We do understand that almost everyone like to go to the beach but you must give yourself the time to explore Apia.
The Season from December – March has often been called the rainy season or wet season and many visitors have decided not to go to Samoa because of the weather. The truth is that we have fantastic weather during this time and most rain comes during the night. The wind is less strong which makes it slightly warmer if you go inland. Most of our visiting guests like to sit right on the beach were it is nice and cool always.